Archive for the ‘2008’ Category
Marketing For The New Year
First and foremost it is a New Year. With the launch of this new site, I want to wish everyone a very prosperous new year. 2009 already looks like it is going to be fun filled and very successful.
With all the television commercials we see out there about weight loss and changing habits, we sometimes become numb to the reevaluation of our habits. Keeping a eye on our processes is important to our business. I get tired and worn out. I sometimes get stuck doing the same things over and over because they seem to be driving results to my door. Why Change? It is always a good process to reevaluate your marketing to see if it really is driving the results you are looking for. Being a small business owner, we want to make sure we are getting the most bang for each dollar spent. Often marketing returns diminish with time.
With our current economic situation it is very important that when we spend money we are going to get the absolute best return on our investment. Here are a few things I am doing to clean to ensure that I am getting the best return:
- Clean up my direct mail list – Am I targeting the right customers?
- Evaluate my marketing mix – Do I get the number of new leads or business each month?
- Website clean up – Does my website reflect what business I am trying to attract or sell?
- Trends – What trends do I see with my marketing efforts as they reflect sales
- Customers – Does my target marketing efforts match who is actually buying my product?
These are just a simple list of things that I am doing to spruce up my New Year. Take time out this week to evaluate your marketing efforts and clean things up, reevaluate your marketing efforts and prepare for a prosperous New Year.
