Archive for the ‘secrets’ Category
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Upping the Intensity
It is time to up the intensity
Testing is around the corner…
Are you ready?
One of the biggest things I have noticed and has been commented by the other instructors is the lack of intensity we see when students do their forms.
It isn’t that the students do not understand what we are saying or haven’t observed us putting our all in our forms, it comes down to just not doing it.
When we practice, it is important to put our heart and soul into it. It has often been said that the way you practice is the way you will respond in real life.
So if you were ever faced with the situation where you actually had to use your self defense skills, how would you fare?
If the old addage is true and you practice like a slug on sleeping pills you might not come out of the confrontation the way you invisioned. You might come out much worse!
Upping the intensity is the key. When you practice striking or kicking, do it with power and intensity. Do it with the mindest that if someone was attacking you, you could defend yourself. Practice as if your survival was at stake.
Here are some key indicators as if you are practicing in class with the right intensity:
- Are you sweating?
- Do you feel like you got a workout at the end of class?
- Do you feel confident with your abilities?
- Do you feel know deep down you can defend yourself?
- When you leave class to you feel you left your all on the mat?
Take this into consideration as it will dramatically improve your performance in class. If you are discouraged that you are not advancing as quickly as you would like (a key indicator), take some time and really put yourself to the test. Push yourself in class and get the absolute most out of it.
While it is the instructor’s job to teach you, it is your job to put it to use in your own way.
– Master Jeff Barnes
Small Business Marketing and the secret use of images on your website
“You would have missed it in your hurry to get your web page out to the world…”
One of the magic bullets in your arsenal of web marketing comes from a fairly obvious but often overlooked piece of web page development. The secret is hidden behind images.
Images convey a feeling or perspective. It is something that we hope that our readers will find appealing or relate with. We use images to set our brand so our customers know who or what we are about. Images help break up the text and entice our customers to read further and gain more information. We want our customers to stay on our website for an extended amount of time to give us the opportunity to either get information from them or to sell something to them.
That information is probably not new to you. However, it is important that you do have images on your website because along with all the benefits of images I listed above, there is the magic bullets that I wanted to talk about.
When you start to add images to your website, I recommend the following:
Rename your images to help add search engine friendly keywords - Remember search engines ‘READ’ your website to grab all the text and information and stores it in a database. When you search for a particular query, your ranking on the search engine is partially reflected by the number of words on your webpage that match the search query. So, rename your images to match the target market you are trying to reach.
For example:
Target Market: Martial Arts Evansville
Image: A Girl Throwing a Side Kick
So when I edit the Image Tag on the web page I would rename the image to a search friendly name. I have highlighted my image name in red for you. Mind you that you really have to change the name of the image that you are using, not just changing the name in the HTML.
img style=”width: 200px; height: 200px;”
src=”martial_arts_evansville_indiana.jpg“
The second piece I add is information for alternative text in the image tag . For the longest time I never worried about filling anything in the “alt text” box that was presented to me in my favorite web editing tools. Most of the time I was in a hurry or on a deadline. This often resulted in poor search returns for my website. After implementing this secret to my websites, it has dramatically improved my search engine placement due to have a greater mix of the key words in my web page documents.
Continuing my example from above, lets add some key words into our image tag. I have highlighted the added change in red for you.
img style=”width: 200px; height: 200px;”
alt=”martial arts evansville indiana self defense karate judo“
src=”martial_arts_evansville_indiana.jpg“
Adding these quick and easy changes to your website will definitely improve your search engine performance. Take some time this week to look at your website and see where you can make these easy changes. While it will take some time to rename your images and have them reflected on your website, I guarantee the effort is well worth it.