Martial Arts Classes in Evansville and Mount Vernon Indiana

Archive for the ‘web’ Category

David Carradine as Kwai Chang Cane

Hello All,

It saddens me to say this but David Carradine the actor and legend died today at the age of 73.

Carradine’s legacy extends from the kung fu series and continued on to a long history of 209 movies throughout his career. While his career did take a slump in the eighties and nineties, it quickly turned around as he played the role of Bill in the Quentin Terrantino films Kill Bill vol. 1 and 2.

Carradine’s legacy helped prompt the huge draw to the martial arts in the early and late seventies.

He will be missed,

Master Jeff Barnes

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On January 20th we had a momentous day in history. We have the first African American President. No matter what side of the fence you prescribe to politically, you still con appreciate the historical significance of such an event.

Here is a video clip of the many things that are going on at the Mount Vernon school. You will get to see our Lil’ Ninjas class, Tae Kwon Do, Kids Kung Fu and our Boxing program.

There is absolutely something for everyone at Community Martial Arts.

“You would have missed it in your hurry to get your web page out to the world…”

One of the magic bullets in your arsenal of web marketing comes from a fairly obvious but often overlooked piece of web page development. The secret is hidden behind images.

Images convey a feeling or perspective. It is something that we hope that our readers will find appealing or relate with. We use images to set our brand so our customers know who or what we are about. Images help break up the text and entice our customers to read further and gain more information. We want our customers to stay on our website for an extended amount of time to give us the opportunity to either get information from them or to sell something to them.

That information is probably not new to you. However, it is important that you do have images on your website because along with all the benefits of images I listed above, there is the magic bullets that I wanted to talk about.

When you start to add images to your website, I recommend the following:

Rename your images to help add search engine friendly keywords - Remember search engines ‘READ’ your website to grab all the text and information and stores it in a database. When you search for a particular query, your ranking on the search engine is partially reflected by the number of words on your webpage that match the search query. So, rename your images to match the target market you are trying to reach.

For example:

Target Market: Martial Arts Evansville
Image: A Girl Throwing a Side Kick

So when I edit the Image Tag on the web page I would rename the image to a search friendly name. I have highlighted my image name in red for you. Mind you that you really have to change the name of the image that you are using, not just changing the name in the HTML.

img style=”width: 200px; height: 200px;”
src=”martial_arts_evansville_indiana.jpg“

The second piece I add is information for alternative text in the image tag . For the longest time I never worried about filling anything in the “alt text” box that was presented to me in my favorite web editing tools. Most of the time I was in a hurry or on a deadline. This often resulted in poor search returns for my website. After implementing this secret to my websites, it has dramatically improved my search engine placement due to have a greater mix of the key words in my web page documents.

Continuing my example from above, lets add some key words into our image tag. I have highlighted the added change in red for you.

img style=”width: 200px; height: 200px;”
alt=”martial arts evansville indiana self defense karate judo“
src=”martial_arts_evansville_indiana.jpg“

Adding these quick and easy changes to your website will definitely improve your search engine performance. Take some time this week to look at your website and see where you can make these easy changes. While it will take some time to rename your images and have them reflected on your website, I guarantee the effort is well worth it.